Customers don't respond to a brand marketed to them, they respond to the experience they have.
Mark Hurst in his blog post on bling.com
Customer Experience - Inspiring thoughts
Our favorite presentations on customer experience
- The Experience is the Product - Slideshare
Peter Merholz talks about «You press the button, we do the rest» and more.
- What Consumers Want - TED Talk (approx. 15 min)
Joseph Pine sketches out the future: the experience economy
- The Spence Diamond Case - Video (approx. 15 min)
Craig LaRosa talks about empowering intimidated fiancées to be.
- The Masterlock Case - Video (4:25)
Kerry Bodine of Forrester tells a nice story on how to compete in the lock-busines
Our favorite blogs on customer experience
Blog Posts we recommend for reading:
